An individual who born, resides and earn in India as citizen of India and right to vote in India as per Constitution of India.

Traditionally Indians have faith in gold, real estate and fixed deposits. With quick availability of information, ease of investment and policy modernisation; the younger India has favoured market-linked investments apart from traditional options and insurance tools.

Despite market volatility, weak rupee and rising oil prices, systematic investment (SIP) grew 42%. Today the mutual fund space has more than 2.5 Cr. SIP investment accounts and is growing at an average rate of 10 Lakh SIP accounts each month. Investments in start ups and SMEs have seen a welcoming move from High Net-worth Individuals (HNI) and India’s living abroad.